# $KUJI (High Cap Layer 1) ### Reason for initiating a FUD campaign against them: On **21st March**, when $KUJI was at $3, an anonymous person created a FUD campaign against Kujira. \ The main goal was to **achieve a price target of $1.50** (-50% decline) at a strong support level for **re-accumulation.** \ \ At $3, the chart was at the neckline of a **powerful H\&S** (head and shoulders) pattern at a high time frame. It could either invalidate the pattern by breaking upwards or validate the H\&S and break downwards. It was at a crucial point where the campaign creator would like to ensure **downside movement** and with it, brings lots of selling pressure according to TA.
### Main challenges: * **Cult-like community**: Part of the community are made up of Luna-tics who are fervent to Kujira. * **Important Price Point**: Many teams often reserve the most bullish announcements to be released at such crucial levels. * **Growing TVL**: Over $10mil locked and TVL growing upwards in a healthy trend. * **Capable Team**: An experienced & diligent team who builds creatively and tirelessly. * **Large Ecosystem**: Huge backings from ecosystem projects and those building on top of $KUJI. * **Reduced Selling Pressure:** 100% fully circulating, no additional unlocks, emissions etc. * **Top-Tier KOL Support**: Endorsements from prominent KOLs such as RVCrypto, The Wolf of Defi, Trader Rocko, Cevo, Kamino, Defi Panda and Distilled Crypto. ### Actions Taken by Fluffies: * **FUD Collection**: AI Agents compiled over 30 instances of $KUJI FUD from Twitter. * **Research and Strategy**: The research team identified key pain points to create several FUD threads and Telegram comments. * **Community Infiltration**: More than 30 Telegram accounts (including both Fluffies and bots) joined the $KUJI community. * **Initiation of FUD**: The campaign began on March 22nd, where the price was hovering at the crucial neckline of the H\&S pattern. * **Twitter**: Over 15 accounts were used to create threads and post negative comments on every promotional post. AI agents were deployed to spam likes, retweets, and tags on influencer posts. * **Telegram**: For several days, when moderators were inactive, Fluffies heavily promoted FUD. When moderators were present, Fluffies engaged in trolling and light FUD, creating a negative atmosphere within the community. AI agents identified existing FUDders to recruit them and DM-ed new members with FUD to discourage them from buying. * **Leveraging Past Fears**: FUD were revolved around the narrative of $KUJI becoming the next $LUNA and for team's refusal to open source their coding...etc. By expanding on these topics, Fluffies were able to trigger PTSD by bringing back and rekindling past scares. * **KOL Targeting**: Smart wallet tracking identified key KOLs holding $KUJI. Approached with FUD, several of them sold their holdings and cut off support. * **KOL Engagement**: Using our smart wallet tracker, we identified several mid-tier KOLs' wallets holding $INJ/$OMSO/$ATOM and approached them with $KUJI FUD. Several KOLs were interested & happy to join the FUD effort to downplay $KUJI & promote their own bags. * **Partnership Pressure**: Applied pressure on partnership and ecosystem projects to sever ties and collaborations with $KUJI.
### What did $KUJI team do: * **Ignored FUD**: The team disregarded Fluffy Fudders' official FUD announcement. * **Rejected Termination Fee**: They chose not to pay the termination fee to secure permanent immunity against FUD. * **Banned Accounts**: Banned multiple Telegram accounts engaged in FUD activities. * **Ongoing Development**: Continued to build, update, and establish new partnerships with projects and KOLs. * **Increased Leveraged Positions:** Kujira Foundation took loans using $KUJI as collateral to leverage and deploy across the ecosystem. ### Outcome (Updated): * **Price Impact**: $KUJI was hovering at neckline support at $3 when the FUD campaign commenced. Within 3 weeks, the price plummeted to $1.50 (-50%), and within 4 months, it fell to $0.25 (-92%). * **Financial Losses**: The team failed to recognise the impact of leveraged positions, market conditions and the power of FUD, hence incurred significant financial losses. * **Acquisition and Team Removal:** $KUJI has been acquired by $RUNE. The original team has stepped down for a new managing team to take over after being liquidated and owing a huge debt.
### **Areas for Improvement (Updated)**: * **Use of media publicity**: There was a lack of FUD media publications to leverage for many pain points surrounding $KUJI .\ \ **Correction**: If future budgets allow, our research team would produce more FUD articles to be publicised on major news outlet for FUD to spread rapidly across holders and normies alike.
* **Campaign Duration**: The campaign took too long to end, even after all price milestones were achieved, resulting in further capitulation, price decline and liquidation. \ \ **Correction**: For a legit project like $KUJI, it has never been our end goal to destroy it. \ Once our objectives had been met, we should have anticipated further price action, ceased the campaign earlier and be proactive to act to prevent further mishaps. ### Post Campaign Sentiment (Updated): Fluffy Fudders are devastated to discover what has happened to $KUJI several months after our FUD campaign has ended. We were taken by surprise when $KUJI team utilised more leverage to quench FUD and stimulate growth, resulting in huge debt being incurred from liquidations. We understood it is our mission to FUD & we sincerely hoped that our campaign has prevented people from buying $KUJI right after it broke down from a high time frame H\&S bearish pattern. Nonetheless, it has NEVER been our intention to see a promising project with a diligent team getting wiped off from the crypto space. Unlike many scams and larps, we do love to see projects like $KUJI flourish and succeed in the long term. Our hearts go out to the new $KUJI team, its community and holders, with the hope that they will be made whole and much more. ### Click [HERE](< https://forms.gle/ZfoNcZKPR97ZZwjj6>) and fill up the form to create a FUD campaign! --- # Agent Instructions: Querying This Documentation If you need additional information that is not directly available in this page, you can query the documentation dynamically by asking a question. Perform an HTTP GET request on the current page URL with the `ask` query parameter: ``` GET https://fluffy-fudders.gitbook.io/fluffy-fudders/case-studies/usdkuji-high-cap-layer-1.md?ask= ``` The question should be specific, self-contained, and written in natural language. The response will contain a direct answer to the question and relevant excerpts and sources from the documentation. Use this mechanism when the answer is not explicitly present in the current page, you need clarification or additional context, or you want to retrieve related documentation sections.