# Reverse Marketing
When it comes to marketing, Fluffy Fudders know **best**. \
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Several Fluffy Fudder's team members previously founded a **marketing agency** who had helped countless crypto projects to market, advertise and publicise their products, testnets and launches.\
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We are well connected to **news publishing platforms** & **news related subscription services**. \
We are also in direct contact with many **top-tier KOLs** & **esteemed influencers** from the crypto space. \
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Nothing excites Fluffy Fudders more than reverse marketing. \
It takes lots of expensive marketing and endorsement from KOLs to push a project forward, yet it takes only 1 powerful FUD to **destroy trust & reputation** entirely. \
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With this, we know exactly what it means to take 7 times the effort to market something positively as compared to just spreading negativity. \
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In other words, it cost way **less funds and efforts** to FUD.\
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Reverse marketing will only be deployed when the budget of a FUD campaign permits, if obstacles arise during the FUD campaign, or when the project team tries to retaliate.
It takes 1 FUD to bring it all down!
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